Why Poland Is Become the Next Tourist Mecca in Europe

Poland is undoubtedly not a remote, underdeveloped nation that has been cut off for years, but it does trail its Western peers in terms of foreign tourists.

Without a doubt, Poland’s statistics are rising, with up to 15.9 million visitors reported in 2022, when the nation had not yet fully recovered from the COVID collapse. However, they still trail Spain’s or Italy’s, the latter of which hosted 71 million.

With a projected annual growth rate of 48.5% through 2021, Poland’s recovery rate is nothing short of remarkable.

The country needs to draw slightly over 5 million more tourists in 2023 to reach its pre-pandemic numbers, and it appears that it will succeed in doing so.

Even before the summer statistics come in, it has already hosted up to 7 million visitors in the first quarter of the year. So, what about Poland that draws so many tourists when they could be in Barcelona instead of Rome to view the Sagrada Familia Basilica or the Colosseum?

A. It’s not as hot in Poland.
This may seem weak, especially amid the continuing sunny holiday mania, but the Gulf is becoming increasingly excessively hot with every passing year.

B. A Little-Known Medieval Heritage
Poland is most recognized for its majestic, mountainous landscape, distinctive folklore, and intriguing history, with miles-long natural parks and ancient cities.

C. Recognition
The metropolitan Polish capital of Warsaw was selected as one of the “Best European Destinations” in 2023, thanks to its vibrant nightlife, picturesque post-war downtown neighborhood that is practically concealed by the city’s skyline, Brutalist history, and World War II relics.

What Will Happen to Poland Next?

Poland may still have a long way to go before it catches up to its Western European peers, despite recording an all-time high of 18.7 million visitor overnights in 2019 as a result of the West’s escalating costs and the country’s growing reliance on mass tourism.